An SEO audit is a crucial step in the Power Digital methodology. Our team will conduct a comprehensive review of your entire SEO setup both on and off-site to develop a deep understanding of your current strategy. Specific elements of evaluation include current metadata, backlinks, content, technical setup, and keywords. We will then use these findings to develop a robust strategic plan that will help increase your ranking on search engines and start driving more traffic directly to your website.

Unfortunately, SEO does not usually show an immediate impact. It takes time for search engines to update your site’s relevancy and begin ranking it higher. Typically, you should begin to see results about 3 to 6 months after updates are made. That seems like a long time, but throughout that time period, you will notice increasingly positive changes in your metrics.

Simply put, SEO keywords are words or phrases that describe the content of your site and what it is about. Search engines, like Google, then use that information to determine if the content is relevant to a particular search query and how the page should rank in those searches. In essence, keywords are what gives a web page its search ranking. And as a result, they are what help people find your website.

A backlink is also known as an inbound or incoming link and is created when another external website links to your site. Such links are particularly valuable for SEO because it helps to build a positive reputation for your website and its content. This is because the backlink acts as a signal to search engines that others find the content of your website to be valuable and credible. When many different sites link back to the same webpage or website, it allows search engines to infer that the content is worth linking to, and therefore also worth ranking higher on a search results page.

When it comes to SEO there are a lot of tools available to increase the efficacy of your efforts. Our team of experts chooses to use a combination of best-in-class tools that provide us with invaluable data about our client’s sites. These include but are not limited to GA4, GSC, ahrefs, Moz, Semrush, and AWR Cloud. Each tool provides our team with a unique set of data, but together the entire stack paints a clear picture of any given website’s SEO strategy and any resulting changes. We can use these tools during an audit as well as after we have implemented changes to continuously monitor improvements.

At Power Digital, our strategies are customized based on the individual business and its unique needs and goals. We can’t give you a specific number without first reviewing your site’s current SEO. Use one of the forms above or below to request a FREE SEO audit and we will review your current set up. From there, we can provide an estimated cost and plan for any changes that need to be made.

If you have a brick-and-mortar store or products and services that are location-based, local SEO could be a game changer for your business. These strategies are adapted from broader SEO best practices and implemented with a specific locality in mind. Local SEO strategies include everything from claiming your business listing and ensuring its location appears in local searches on Google to managing online ratings, reviews, and local-centric social media engagement. These activities help to increase the visibility of your business in your local community.

Absolutely. While it requires an upfront investment of time and money, SEO builds a lasting asset that drives long-term growth and visibility. If your website is driving less than 30% of traffic from non-branded organic search, investing in SEO will be a long-term solution to growing your customer base.